Thursday, August 22, 2013

Vote to Save Your Local Drive-In


Honda recently launched "Project Drive-In", an initiative aimed at saving a dying piece of classic Americana: the drive-in movie theater.  There are only an estimated 300-400 remaining drive-in theaters across the country, and as the studios force theaters to abandon traditional 35mm film prints and projectors for its digital counterpart, that number could significantly decline over the following months.  Multiplexes and traditional movie theaters are also being forced to make this change, which will effectively put an end to 35 mm film prints and projectors nearly across the board.  

From Project Drive-In's official site:

“In less than 3 months, the majority of American drive-in theaters will face closure with the movie industry’s switch from film to digital. Upgrading to digital projection costs roughly $80,000.

We want to preserve this iconic part of American car culture. So we’re taking the first step by starting a drive-in fund and donating 5 digital projectors. Your vote decides where they go.”

Damn technology!  I've wanted to experience a drive-in movie for the longest time and now that dream may slip away forever.  Progress has its price, sure, but the past should be preserved and revered.  It will be a sad day when the final drive-in is forced to close.  For information on saving your local drive-in movie theater and preserving this "iconic part of American car culture" for future generations, click HERE.



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